2020 Set To Be ‘Year Of Domestic Tourism’ After Pandemic Costs Industry £22billion
With the UK going into lockdown following the Coronavirus pandemic, it was obviously that all economic industries would take a huge financial hit, but one that has been impacted significantly is the ‘stay-cation’ industry.
Visit Britain said the domestic market, worth £80billion, has already lost £22billion as a result of COVID-19 measures. After the Prime Minister’s address to the country at the beginning of May, it became clear that if the next part of the lockdown phase could be implemented smoothly, July could see the reopening of holiday parks and camping destinations in the UK.
With a potential relaxation of lockdown terms on the horizon, campsites and tourist spots are preparing new measures to ensure their industry begins to thrive when allowed to return.
Acting chief executive of Visit Britain, Patricia Yates, told the Digital, Culture, Media and Sport Select Committee: “To get British tourism up and running this summer – and the summer is hugely important – you’re going to need that domestic audience.” She added there was “a real job to be done” to convince people it is acceptable to “enjoy a holiday and that it’s safe to do so”.
Haven Holiday Parks has claimed planned measures range from Perspex screens at reception and info desks to check-ins from home. On-site grocery stores will have the same social distancing rules as supermarkets, while restaurants will just do takeaways and deliveries.
Butlins is planning to increase the amount of entertainment shows on offer per-day for customers upon reopening, but will only allow a certain amount of people in to keep to social distancing measures.
Center Parcs has also promised future holidaymakers that they will ensure the safe reopening of their locations, and has also warned those looking to book a break that there will be changes to their current offerings.
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