Love Travel Has Officially Rebranded As ‘Where Tomorrow’

Love Travel has been officially rebranded as Where Tomorrow - a travel brand focused on bringing adventure and exploration to the masses.

Focused on evoking a sense of spontaneity, Where Tomorrow encourages travel enthusiasts to pack up and explore the world, uncover new experiences and discover where their passion takes them.

As well as leading the conversation around all things travel, adventure and exploration, Where Tomorrow is also the hub for essential travel purchases - with a compact range of functional, quality outdoor products and affordable curated camping bundles, everything anyone needs for a short getaway or escape into nature is ready and available to go – all they need is some inspiration and a destination.

When discussing the rebrand, Ecommerce Director for Social Chain, Anna Graham said: "We're excited to announce that our Love Travel community is being rebranded to Where Tomorrow. We're hoping the brand's new direction continues to encourage adventure and experience in an accessible, inclusive community-driven way. The world has changed, and brands must be willing to change alongside it to stay community-driven at all times.

"Travel enthusiasts will be looking to adapt to making new adventures in ways they may not have previously considered following the tumultuous start to 2020. Where Tomorrow will guide the way into new means of escapism, experience and all things travel."  

The outdoor brand for adventures – for everyone. Escape into the wild or find yourself at a festival: Where Tomorrow takes care of the necessities, so you can focus on the moment.

The rebrand will see a completely different identity for Love Travel, with a name change to Where Tomorrow and entirely new logo and design style to suit the new brand’s vision for the future community.